Me I Am is a new diffusion line of wearable clothes by Mela Purdie.
The line is a capsule group of pared down multi-purpose layering, tailored to the relaxed Australian lifestyle of beach, home and resort wear.
The Me I Am by Mela Purdie range consists of relaxed knits, exotic printed kaftans and embellished cover ups for beach to after five.
The aim is to take the essence of comfort and elements of style offered in the Mela Purdie range and simplify key shapes that are the core of our lifestyle needs.
These styles will remain consistent in the collection and are proven style icons.
Dalia Abram